Tony Norton

Author Archives: Tony Norton

Tony leads the Americas based Altair ProductDesign teams in the delivery of early concept (industrial design, design exploration, testing & prototyping) and advanced simulation driven design (cutting-edge modeling, optimization, methods development & automation) to our customers. Before joining Altair UK in 1996, he worked at both Ford Motor Company and GEC-Marconi Avionics. He moved to Michigan in 1999 to join Altair US, and holds a Bachelors degree from The University of Hertfordshire in England.

Optimize Early and Optimize Often!

Recently Jeff Brennan wrote about the “three Rs” of eliminating waste and protecting the environment, singling out “reduce” as the most significant. “There is nothing ‘greener’ than OptiStruct®!” stated Jeff.  I’m certainly not going to disagree with that and at … Read More

The Challenge of Crashworthiness for Composite Cars

This post was taken from Altair Enlighten and contributed by my colleague, Giuseppe Resta, Manager, Global Automotive at Altair Engineering. It doesn’t seem so long ago that passenger safety and vehicle crashworthiness were the battleground where automakers differentiated their products. … Read More

Engineered Plastics?

I was chatting recently with fellow Altair blogger Bob Yancey about the use of the word composites. Yancey will often write about the application of high-end laminate constructions for aerospace applications. While this is a similar type of composite to … Read More

Safety Fast

An old MG advertising slogan that dates back around 80 years, “Safety Fast,” can very well be applied to the work that Advanced Design Engineering Systems Solutions AG (ADESS) has performed for another storied British sports car marque, LOTUS. ADESS … Read More

Small Overlap, Big Challenge

My colleague, Giuseppe Resta, Manager, Global Automotive at Altair Engineering submitted the following blog post. The Insurance Institute for Highway Safety (IIHS) just released its first results for its new small overlap frontal crash test. Despite the fact that the initial … Read More

Disruptive Innovation?

The National Petroleum Council (a panel advising the US Energy Department) has just published a future fuels report stating that the internal combustion will remain the dominant power source for cars until at least 2050. The study says it will … Read More

A Maturity Model for Simulation

Recently I was on a panel at the CIMdata Simulation & Analysis Council Workshop in Cincinnati. I was asked about Simulation Governance (managing simulation as a strategic competence) and specifically how to raise management’s awareness of the importance of simulation. Something … Read More