This guest post on Innovation Intelligence is written by Alistair Munro, Director of Business Development and David Joyce, Director of Marketing and Business Development, at Munro & Associates. Design Profit® is available through the Altair Partner Alliance.
Munro & Associates is about to embark on a unique deep-dive teardown, costing and benchmark study of the BMW i3 urban electric car. The BMW i3 marks the beginning of the new “i” series of mass produced zero emission electric cars which also feature extensive use of carbon fiber-reinforced plastic in order to reduce weight and increase the vehicle’s driving range – a first-in-class achievement for mass production.
The BMW i3 boasts a driving range of 130 to 160 km for regular driving and up to 200 km using the most efficient driving mode. Currently, the i3 is the leader in fuel efficient EPA-certified vehicles for all years and fuel types.
The carbon fiber body and component parts are being manufactured through a joint venture between SGL Group and BMW. Together, they will spend $200 million to triple the capacity of SGL’s Moses Lake site, making it the largest producer of carbon fiber in the world.
Using its proprietary advanced design, quality and costing software, Design Profit®, Munro & Associates will complete a comprehensive analysis of the i3. The five analysis modules will include body and exterior, chassis and thermal systems, powertrain and powertrain integration, interior systems, and electrical. Munro will then produce a series of standard and customized reports to suit the needs of a variety of industries and company types.
The BMW i3 is the first vehicle of its type and class with these combined capabilities and currently, while there are various reports on the vehicle, no company has done an extensive full vehicle analysis – particularly with respect to part and process cost. Munro, which has previously conducted studies for the United States Environmental Protection Agency on vehicle cost, quality and process, felt that this substantial step forward in automotive technology must be carefully analyzed.
For more information please visit the Munro & Associates website at www.leandesign.com.
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