Category: Lightweighting

The World’s Fastest Bike

When I hear McLaren, I think of F1 greats like Hunt, Lauda, Prost, Senna, Hakkinen and a parade of other drivers right up to today’s pilots, Jenson Button and Lewis Hamilton. So it was a bit of a surprise to … Read More

The Case for Composites

As noted by my colleague Giuseppe Resta in the last automotive blog post, there was justified fanfare for the BMW “i” brand, yet elsewhere in Frankfurt you could see that steel was not going to go away fast. The production … Read More

How Much Does a Pound Cost?

I recently read an article on the cost per pound for dieting programs.  When you factor in the cost of food, counseling, gym memberships, etc., it works out to $70-$100 per pound.  Unfortunately, most people gain most of the weight … Read More

Gas up, Weight Down

With gas prices now way past the $3.50 a gallon price that saw a change in consumer habits a couple of years or so ago, perhaps smaller cars will become a more permanent fixture on the North American automotive landscape. … Read More

Small Cars, Global Stars

Ford recently announced the Fiesta is the first car in its segment to earn a top safety rating in the World’s largest auto markets across four continents. The Fiesta achieved 5-star safety ratings in China, Europe and Australia/New Zealand, plus … Read More