Innovative Strategies For the Automotive Industry

This week we finished a set of 5 automotive industry webinars that showcased some technologies and methods to assist in the constant fight to reduce cost and timing while exciting consumers with innovative, better performing products.

I provided an introduction to the series outlining that to create safer, reliable and desirable vehicles more rapidly, automotive OEMs and their supply chain are not just using simulation to validate, but to lead the design while studying and optimizing their products. We then called upon experts from Altair ProductDesign and  Altair HyperWorks to address a number of subjects in the remaining webinars:

Automotive closures are a focus for innovation and vehicle weight reduction but developing cost effective, reliable and lightweight components can be highly problematic. From the creation of reduced effort closures and latches to the development of mechatronic systems for glass guidance, multi-body dynamics (MBD) technology offers an efficient solution. With around one quarter of the BIW weight residing in the doors, the application of optimization technology can provide significant returns.

The design of a vehicle suspension, although often propelled by CAE, is both initiated and concluded subjectively on a proving ground. Translating the requirements of the market into targets that can drive simulation activity is just one step in the process. This requires not just integration with other CAE tools but also with non MBD engineers and test methodologies.

From overall vehicle refinement to individual component development, noise, vibration and harshness (NVH) can differentiate a vehicle in the market and shape a customer’s perception of the brand. Improving NVH characteristics throughout the product development process with the latest methods and tools creates a competitive advantage. By taking advantage CAE technology, it is possible to improve the NVH characteristics through root cause diagnostics, design optimization and stochastic modelling.

Improving Vehicle Crash & Safety Performance is a major challenge in the automobile industry today. Merely achieving regulatory compliance is no-longer competitive. Although companies are already using simulation to perform virtual validation of crash models, there is greater opportunity for improving development efficiency through a simulation driven design approach.

You can view the webinars and more by following this link to the automotive industry webinars events page.

Tony Norton

Tony Norton

Executive Vice President - ProductDesign at Altair ProductDesign
Tony leads the Americas based Altair ProductDesign teams in the delivery of early concept (industrial design, design exploration, testing & prototyping) and advanced simulation driven design (cutting-edge modeling, optimization, methods development & automation) to our customers. Before joining Altair UK in 1996, he worked at both Ford Motor Company and GEC-Marconi Avionics. He moved to Michigan in 1999 to join Altair US, and holds a Bachelors degree from The University of Hertfordshire in England.
Tony Norton
Tony Norton

About Tony Norton

Tony leads the Americas based Altair ProductDesign teams in the delivery of early concept (industrial design, design exploration, testing & prototyping) and advanced simulation driven design (cutting-edge modeling, optimization, methods development & automation) to our customers. Before joining Altair UK in 1996, he worked at both Ford Motor Company and GEC-Marconi Avionics. He moved to Michigan in 1999 to join Altair US, and holds a Bachelors degree from The University of Hertfordshire in England.