Simulation’s Role in the Pursuit of Innovation

This post is taken from the Enlighten blog.

“Innovation” has to be at the top of the 2014 management buzzwords list. According to Google, it is the 39th most popular searched for term on the website and generates over 389 million results. By comparison, ‘Manchester United’ returns a mere 106 million pages (searching for ‘Manchester United + Innovation’ returns 14 million results by the way so I have marginally higher hopes for the season ahead). Everyone’s trying to discover a way to encourage innovation in their company and turn it into something real that can benefit a business in a tangible way.

Earlier this year, I spoke at the West of England Aerospace Forum’s (WEAF) annual conference. The event attracted a wide range of speakers from throughout the UK’s aerospace community including representatives from Airbus, AgustaWestland, GE Aviation and Rolls-Royce to name a few. The 230+ strong audience had gathered to discuss the topic of ‘Innovation through Collaboration’ and I had prepared a talk covering simulation technologies and the leading role they can play in the ongoing push for innovation in the aerospace industry.

I would like to invite you to take a look at the 25 minute talk below and would be very interested in your feedback.


Royston Jones

Royston Jones

Executive VP of European Operations & Global CTO at Altair Product Design
My name is Royston Jones and I have been at Altair sixteen years. I was born in the green valleys of North Wales and eventually left my village for the bright lights of South Wales; Swansea University. It was there I was eventually persuaded to help the English with their engineering and left the principality. It’s been a great thrill seeing my passion, engineering simulation, gradually increase its impact on the design process. However, a bigger thrill has been seeing Manchester United dominate English football for two decades. I enjoy seeing my boys grow up and I am excited about how engineering simulation has become a key technology in creating highly engineered; Green products.
Royston Jones
Royston Jones

About Royston Jones

My name is Royston Jones and I have been at Altair sixteen years. I was born in the green valleys of North Wales and eventually left my village for the bright lights of South Wales; Swansea University. It was there I was eventually persuaded to help the English with their engineering and left the principality. It’s been a great thrill seeing my passion, engineering simulation, gradually increase its impact on the design process. However, a bigger thrill has been seeing Manchester United dominate English football for two decades. I enjoy seeing my boys grow up and I am excited about how engineering simulation has become a key technology in creating highly engineered; Green products.