Traditionally, Altair’s European Technology conferences (E-ATC) held in Europe have used historically significant landmarks or symbols of interest as the basis for an icon. The next E-ATC planned for June will be held in Frankenthal.
The city of Frankenthal (Pfalz) is an urban district in the state of Rhineland-Palatinate, Germany. Dating back to the 700s, the town has a long rich history beginning with settlements, wars, industry and modernization. Located in the Rhine-Neckar Metropolitan Region in Southwestern Germany, it is known for its wine and beautiful landscape. Altair is very pleased to host its next European ATC here, officially recognized as a European Metropolitan Area in 2005. Being home to renowned companies such as BASF, SAP, Heidelberger Druckmaschinen, Fuchs Petrolub, John Dear, ABB, and many more; and as one of the largest technology clusters in Europe, the Rhine-Neckar area is one of Germany’s driving economic forces. The Rhine-Neckar Metropolitan Region has around 2.4 million inhabitants, its major cities are Mannheim, Ludwigshafen and Heidelberg. Other cities include the former Free imperial cities of Speyer and Worms. In addition, the region also encompasses parts of the Baden and Palatinate wine regions.
* Granted in 1954, and based on the known seal of the city dating from the 16th century, Frankenthal’s coat of arms features a prominent, crowned, golden lion against a black backdrop.
The Lion is holding a gold “Reichsapfel” meaning orb, with right paw raised, and a red shield with a triangular golden diamond with its left. The tip of the shield is turned upwards.* It is this magnificent coat of arms that inspired the icon for the 2017’s E-ATC.
So why choose a Lion as the Icon?
Although it has never been officially analyzed what this emblem of Frankenthal stands for, local lore goes that the Lion symbolizes strength, courage, and leadership. All these traits align and identify with Altair values –
“Strength” – in partnerships. Both with customers and strategic alliances, “Courage” as Altair takes untrodden paths towards innovation, empowering customers to develop better products faster, and more efficiently; and “Leadership” because it is the leading company when it comes to providing innovative solutions to its customers. Hence, we decided the lion would be the perfect symbol for Altair’s European ATC in Frankenthal. With strength, courage and leadership being associated with the lion that is the most prominent symbol of Frankenthal’s town emblem, it was a logical choice to go for the lion, as the event icon of the European ATC 2017.
And of course, it is also a really cool looking icon.
* Based on Source – Heraldry of the World
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