You are sitting in your dentist’s waiting room, maybe one featuring TOGGLED LED lighting, doing something you despise: waiting (for the record, the only thing worse is that upcoming root canal). Luckily, there are some good magazines on the coffee table, and your eyes fall upon the latest issue of FORTUNE magazine. You pick it up and start reading: ABB, Alcoa, BMW, Boeing, Procter & Gamble…the list continues. One wonders: what could all of these companies have in common? A couple of things, at the very least: number one, each ranked first in its respective industry in the 2014 FORTUNE World’s Most Admired Companies list; number two, every one of them is an Altair customer.
If you are not familiar with the “Most Admired” list, in a 2012 FAQ FORTUNE called it “the definitive report card on corporate reputations”. Executive Editor Stephanie Mehta goes so far as to describe the top-ranked companies of 2014 as “innovators, disrupters, and companies that overcome adversity”. This is a pretty bold statement which reminds me of our own vision, as expressed in the About page of this blog:
Altair’s vision is to radically change the way organizations design products and make decisions.
This requires embracing innovation and disruptive solutions, things all of the companies in the FORTUNE 2014 list have done very well.
Let’s take a closer look at FORTUNE’s full list and some of the industries represented, keeping our attention on those companies designing tangible products. Apple occupies the very top ranking, and its devotion to innovation and disruptive solutions is well-known. Challenges faced by all electronics companies were clearly illustrated in a recent post by my colleague Molly Heskitt. There you will find how Altair is helping Samsung – ranking 21st overall and 2nd in the electronics industry – to design more robust, better-performing smartphones in less time.
Moving to the aerospace and defense industry, you’ll find more members of the “Most Admired” list: Boeing, United Technologies, Honeywell, and EADS, to cite a few. The fact that they are customers bears testimony to the legitimacy of Altair’s simulation-driven design philosophy. One of the most recent and interesting examples comes from the 2013 Altair Technology Conference keynote presentation by Brian Cottrell, Honeywell Aerospace Chief Engineer of Structures, where he discussed the evolving trends in structural optimization of aircraft gas turbine engines.
One last company I’d like to talk about is BASF, which received first place in the chemical industry. You may recall that the very same BASF won the inaugural Altair Enlighten Award for innovation in automotive vehicle lightweighting last year. Altair is accepting submissions for the 2014 award and an eminent group of industry leaders will serve as judges. If you think your company deserves recognition for its innovation leadership, you may want to enter a submission. You may be our next winner, and see your company’s name on the 2015 FORTUNE World’s Most Admired Companies list.